Privacy policy

Last updated: June 27, 2026

BASIS operates this store and website, including all related information, content, features, tools, products, and services, in order to provide customers with a curated shopping experience. BASIS is powered by Shopify, which enables us to provide these services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, join our waitlist, make a purchase or other transaction, or otherwise communicate with us through basislayers.com.

Please read this Privacy Policy carefully. By using or accessing our website or services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably identify you.

Depending on how you interact with our website, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details, including your name, email address, phone number, billing address, and shipping address.

Financial and transaction information, including payment details, order information, transaction details, payment confirmation, returns, exchanges, cancellations, and other purchase-related information.

Account information, including username, password, preferences, settings, and saved customer details if you create an account.

Product and browsing information, including products you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel.

Communications with us, including information you provide when contacting customer support, submitting a form, joining the waitlist, or communicating with BASIS.

Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

Usage information, including information about how and when you interact with or navigate our website.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you visit or use our website, join the waitlist, submit a form, make a purchase, create an account, communicate with us, or otherwise provide information to us.

Automatically through our website, including from your device, browser, cookies, and similar technologies.

From Shopify and our service providers, including technology providers, email marketing providers, analytics tools, payment processors, fulfillment providers, and other vendors who help us operate our website and services.

From partners or other third parties, where permitted by law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Tailor, and Improve Our Services

We use personal information to provide our website and services, process payments, fulfill orders, remember your preferences, send notifications related to your account or order, process purchases, returns, exchanges, or cancellations, manage customer accounts, arrange shipping, support returns and exchanges, and improve the customer experience.

Marketing and Advertising

We use personal information for marketing and promotional purposes, including sending product updates, waitlist updates, launch announcements, early access information, discount codes, promotional emails, and other BASIS communications.

We may also use personal information to show you online advertisements for BASIS products or services on our website or on other websites, including based on products you viewed, added to cart, or interacted with.

Security and Fraud Prevention

We use personal information to provide a secure shopping experience, authenticate accounts, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our website and services.

Communicating with You

We use personal information to respond to your questions, provide customer support, send product or order updates, and maintain our business relationship with you.

Legal Reasons

We use personal information to comply with applicable law, respond to valid legal processes, respond to requests from law enforcement or government agencies, participate in legal proceedings, and enforce or investigate potential violations of our terms, policies, or rights.

Pre-Launch Product Notice

BASIS is currently in pre-launch development. If you join our waitlist, submit a form, or use a discount code, we may use the information you provide to send product updates, early access information, launch pricing, fit updates, and other BASIS marketing communications.

Product details, availability, pricing, discounts, shipping timelines, product materials, features, colors, packaging, and launch dates may change before the first official product drop.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, subject to this Privacy Policy. These circumstances may include:

With Shopify, vendors, and service providers who perform services on our behalf, such as website hosting, ecommerce operations, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, and email marketing.

With business and marketing partners who help us provide marketing services, advertising, analytics, and customer experience tools.

When you direct, request, or consent to our disclosure of information to third parties, such as shipping providers, social media integrations, or other services you choose to use.

With our affiliates or within our corporate group, if applicable.

In connection with a business transaction, such as a merger, acquisition, financing, sale of assets, restructuring, or bankruptcy.

To comply with applicable legal obligations, respond to subpoenas, search warrants, court orders, legal requests, or similar processes, enforce our terms or policies, and protect or defend our services, rights, users, customers, or others.

Relationship with Shopify

Our website and services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of our website in order to provide and improve services for you and for BASIS.

Information you submit through our website may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside in order to provide and improve our services.

To help protect, grow, and improve our business, we may use certain Shopify features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights over certain uses of your personal information.

To learn more about how Shopify uses personal information and any rights you may have, you can visit Shopify’s Consumer Privacy Policy at privacy.shopify.com/en.

Third-Party Websites and Links

Our website may provide links to websites or online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by BASIS, you should review their privacy policies, security practices, and terms of service.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or services. Our inclusion of links does not imply endorsement of those websites, services, owners, or operators.

Children’s Data

Our website and services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us at contact@basislayers.com to request that the information be deleted.

Security and Retention of Your Information

We take reasonable steps to protect your personal information. However, no security system is perfect or completely secure, and we cannot guarantee absolute security.

How long we retain personal information depends on different factors, including whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, or support legitimate business operations.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to Access or Know

You may have the right to request access to personal information we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain exceptions.

Managing Communication Preferences

We may send promotional emails to you. You can opt out at any time by using the unsubscribe link in our emails or by contacting us at contact@basislayers.com.

If you opt out of marketing emails, we may still send non-promotional emails, such as messages about your account, orders, purchases, or customer service requests.

Exercising Your Rights

You may exercise your rights by contacting us at contact@basislayers.com.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before processing your request, as permitted or required by law. In some cases, you may designate an authorized agent to make a request on your behalf, and we may require proof of authorization and direct identity verification.

Complaints

If you have complaints about how we process your personal information, please contact us at contact@basislayers.com.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent lawful transfer mechanisms, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, website, services, technology, legal obligations, or other operational reasons.

When we update this Privacy Policy, we will post the revised version on this page and update the “Last updated” date.

Contact

If you have questions about this Privacy Policy, our privacy practices, or if you would like to exercise any rights available to you, contact us at:

BASIS
Email: contact@basislayers.com
Website: basislayers.com